December 15, 2006

That New Video Smell

This week we released our second video, "Prelude." It combines live action, stop-motion, and digital animation to detail the world's transition into a fantastic new state of reality. We're currently working on a detailed online resource to document the process of creating the more striking visual effects in the video. Check it out at

There's also a new song, "Biting Rain," which tells a slightly later apocalyptical tale. As the environment degrades and the oceans recede, humans are forced to follow into the empty seabeds in search of water, and must brave the deadly acid rains there.

The picture at the stop is a shot of the stunning logo animation that Danny made for "Prelude." Mike made another for "The Faceoff" which we'll be inserting in the video soon. These provide a great way, especially on sites like Youtube where it lets the viewer know who made the video without being intrusive or obnoxious.

That's the local news, I'll try to be back soon with updates on the documentary, and also maybe a new look and URL for this blog.

December 6, 2006

How I Got Here, And Why I Don't Plan On Leaving

Late last night, trying to remove the melody they trapped in my head by listening to the song all the way through, I popped onto Youtube to watch the video for "Fix You," from Coldplay's X&Y. My tired, lazy gaze drifted below the video to the portion of the page where any visitor can post comments. The top comment transfixed me.
brnslyfisha2k6 (2 weeks ago)
i miss my grandma sooo much

That simple. This music video, beyond being a marketing tool to help move copies of the album, created a direct connection with some unknown girl from the UK. A song can't bring a grandmother back to life, but you can be sure it kept some piece of her in her grandaughter's life. "Fix You" moved the commenter enough that she posted a virtually anonymous comment, one that has been read by a thousand people she'll never meet. Most comments on Youtube are either "I love it" or "It sucks," and every popular video has its share of each. This comment, however, isn't a comment on the music video at all. It's a story. Like Hemingway's famous six word story "For sale: baby shoes, never worn," we can extrapolate an entire story from one fairly short sentence. And this one, while not as polished, has that special authenticity that can't be artificially created.

To create art that can connect so directly to others in such a profound way is one of the few truly worthwhile activities in which we can engage. The blind hope that I might achieve that goal has, for me and so many other musicians and artists, become an obsession.

Incidentally, the melody still hasn't left.

- Gavin